My observations in IT, Business Services, Cloud, SaaS, Security, Product Management, Compliance and SOA.
Sunday, November 17, 2013
Monday, May 27, 2013
Complete Gross Margin improvement framework
Posted above is a time tested framework for significant gross margin improvement to your business unit's overall gross margin.
Simple but very powerful. If you can deploy these buckets wisely then GM savings can be anywhere in thousands or millions .. depending on your operations scale.
Wednesday, May 01, 2013
Pricing strategies for services
How can a services
provider (Advanced Services, Technical Services or Professional Services) make
sure it has priced its
services just right?
There are
three ways to do pricing1) Cost Plus
2) EVC (Economic Value to Customer)
3) Competitive Marketplace
Just going
by Cost Plus, you leave money on table. EVC is theoretically best pricing but
you cannot price case by case (so you set list price and give discounts to
adjust for case by case basis). Competitive Marketplace is what most people do
but then you are treating your services as commodity.
I suggest
that you follow a more methodical approach about pricing strategies for
services.
1)
Creating a pricing model, which takes into account your fixed
costs and business strategy. A baseline
formula would let you know what price range is NOT feasible. Say your prices will not be less than this amount
so that you maintain your Gross Margin and survive in the industry.2) Break down your costs into buckets (Server, support, manpower, gas, commute, task time, delivery model and expertise) and then have a variable formulae based on weightage to what you have in plenty and what is scarce for you.
3) Research your industry (business cycle, technology trend)
4) Research your customers (segment the market, are you their strategic partner, long term potential).
There is a constant pressure on services to invest in new
practice areas, either
because these investments would help meet business unit sales quotas or because the business units need
more people/partners out there, evangelizing new sort of technologies. Evaluate
those opportunities so as to keep your costs low.
Monday, April 22, 2013
Five pillars of Gross Margin Improvement
When growth comes to standstill or products start to become commodity …nothing else matters as much as maintaining your Gross Margin.
A company can have stagnant revenue but Wall Street will still reward it's shares if it show profitability growth and how do you do it? Look no further than Gross Margin.
Essentially the five pillars of Gross Margin improvement are:
- Financial Planning
- Operational Effectiveness
- Pricing Optimization
- Product Management
- Sales Effectiveness
Operational effectiveness as a Gross Margin tool
Effective Operations can help your company move in the right direction w.r.t. Gross Margin.
The 8 top most things that come to my mind when we look at GM in high-tech industry from an operations perspective are (in no order of importance).
We will drill down into each some other day in a white paper.
The 8 top most things that come to my mind when we look at GM in high-tech industry from an operations perspective are (in no order of importance).
Operational Effectiveness |
NMS - (Fixed + variable) Others |
Portfolio Alignment |
NMS - Freight Savings |
Over Head |
Transformation Savings |
Supplier Savings |
Product and Theater Mix |
Royalty Management |
We will drill down into each some other day in a white paper.
Subscribe to:
Posts (Atom)