Monday, February 22, 2010

How is SaaS Product Management different from traditional Product Management?

As Enterprise Architects we are inclined to always question that how a particular technical architecture is going to benefit business strategy of my company. In the same thoughts I had a debate with my colleague that Product Management for a SaaS or Cloud based product is very different than a traditional approach to product management.

As SOA Architect I can see some of the challenges with reuse or creating global services. So here are some of the key differences between traditional product management vs SaaS product management, that I can think of. Please comment your thoughts or elaborate more.

In Saas product management you have to worry about all these additional things,

1) Data Management of customer data (Backup, recovery, export, migration)
2) Additional security around Access & Authorization
3) You earn your money every day and every moment, so it is not a traditional sell once and forget till the next new producty is available. If you fail customers may not and will not renew the subscription. So you have to develop SaaS with some stickiness feature like creating a website with lowest bounce rate and higher CTR (click through rate). so that there is highest probability of customers renewing.
4) Special considerations for On Demand / Multi Tenacy of the product / solution.
5) Much higer emphasis on Disaster Recovery, Peak Load and High Availablity.
6) One size does not fit all, so how would you provide innovation in cloud? How to empower customers in cloud so that they can maintain their cuttting edge by intelligent customizations.

I am thinking there will be additional issues like Multi Tenant Pricing that will be of concern (based on usage pattern, product differentiation etc.) so please comment your thoughts or elaborate more if you can.

Monday, February 08, 2010

MIT South Asian Alumni Association - MBA Panel Discussion

MIT South Asian Alumni Association had invited me to a panel discussion at the Stanford University campus to share my MBA experience and guide future business school applicants. It was a good debate and most importantly I belive the assosciation is doing a great service to public. More details can be found here

http://alumweb.mit.edu/upload/AS/MBA_event_flyer_26414.pdf

Sunday, January 24, 2010

Some very interesting Web 2.0 Links that can help in Smart Marketing & positioning


This page contains links to some very interesting websites that I use as part of my Product Marketing SEO tasks, they help you gain strategic edge using IT (information technology). Anyone interested in Search Engine Marketing (SEM) must pay attention to these tools:

LINKS
  • Google Trends - find temporal trends in search word usage on the internet
  • Google Insights for Search - estimate relative importance of search terms with trends by geographical regions

  • Google Analytics - web analytics solution that gives insight into your website traffic and marketing effectiveness

  • Quantcast - monitor website traffic and effectiveness of marketing communications to customers. This give Demographics info of Visitors. You can also use Microsoft AdCenterLabs to analyze demographics.
     
  • Hitwise - ISP data, can be used to analyze how people get to, spend time in and depart from websites, large sample size

  • Alexa - web traffic metrics based on voluntary anonymous tracking of people who have signed up for free, large sample size
     
  • Comscore - web traffic metrics based on voluntary tracking of people who have signed up for a fee, gives much more detailed information but sample size is small

  • CrazyEgg - Click density analysis, find out where people are clicking on your webpage (is your design driving people to the right place?)  
When you use Google AdWords be sure to use Ad Preview Tool at
https://adwords.google.com/select/AdTargetingPreviewTool?hl=en_US