Marketing Operations Team – Mantra , in one slideI was recently invited to present on my best practices for running a Marketing Ops team.
During the conversations and presentation I realized that sooner or later everyone needs efficient operations to be viable. Big or small, Pre IPO or a public company, you need to be able to measure how you are doing and then only you can improve upon it.
With all the modern tools available, there is a lot of confusion out there. So it was a long conversation but here is a quick take away summary of my presentation in one slide below.
What else would you look at ? Please comment.
Image credits: Anthony Powell's article "Efficient Marketing Operations with Data Management"