Monday, October 30, 2017

Marketing Operations Team – Mantra

Marketing Operations Team Mantra , in one slide

I was recently invited to present on my best practices for running a Marketing Ops team.

During the conversations and presentation I realized that sooner or later everyone needs efficient operations to be viable.  Big or small, Pre IPO or a public company, you need to be able to measure how you are doing and then only you can improve upon it.

With all the modern tools available, there is a lot of confusion out there. So it was a long conversation but here is a quick take away summary of my presentation in one slide below.

What else would you look at ? Please comment.

Image credits:  Anthony Powell's article "Efficient Marketing Operations with Data Management"

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